Generative AI Outbound Motion
As an enterprise BDR at Jasper AI, I engineered and executed a high-performing outbound system designed to engage C-level marketing leaders at Fortune 1000 companies.
Meeting Secured with American Express
For this campaign, I focused on a newly released feature, mapped it to a defined ideal customer profile, and built a sequence that tied our value proposition directly to a core pain point, the results below speak for themselves.
95 SQLs booked in the first 90 days
141 total SQLs over 6 months | $2.2M+ in qualified pipeline
By leading with offer-first messaging and deploying a campaign strategy across cold email the system generated 141 SQLs and over $2.2M in qualified pipeline within six months.
Proving that targeted, well-built outbound can drive real enterprise growth.
Client
Jasper AI
Service Provided
Cold Email Outreach, List Builing, ICP Mapping, Copywriting
The Goal:
Jasper AI was ready to scale into the enterprise space and needed a precise outbound strategy to engage C-level and VP-level marketing leaders. The objective was clear: generate sales-qualified conversations with high-intent prospects at companies like Nestlé, LinkedIn, and American Express by leading with tailored messaging, surfacing platform value through specific use cases, and opening doors to long-term adoption.
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The Challenge:
Enterprise marketing leaders are hit with nonstop noise, especially in the generative AI space. We needed a system that avoided buzzwords and showcased Jasper’s actual value prop. That meant building value/offer-first outbound sequences, writing messaging that spoke directly to operational pain points, and deploying a clean cold email strategy that created signal without scaling spam.
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The Result
Over six months, the system generated 141 SQLs and over $2.2M in qualified pipeline. Ninety-five of those came within the first 90 days. Key conversations turned into expansion deals, long-term accounts, and broader platform adoption. By focusing on solution-first messaging and multi-channel targeting, Jasper was able to connect with enterprise leaders and position itself as the clear choice - not just another AI tool in a crowded inbox.
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