Driving Agency Outbound Momentum
Vice Versa, a performance growth agency with product-market fit and an established client base, came to me to build a cold outbound system that could generate traction across three distinct ICPs: DTC/E-Commerce brands, Mobile App companies, and Fintech platforms.
They weren’t looking for generic outreach, they needed a high-resonance outbound infrastructure built for signal, scale, and speed.
My role was to design and deploy a proof-driven system that could validate messaging across all three segments, fast.
DTC/E-Commerce Campaign Results of First 7-Days
Mobile Apps Campaign Results - First 7 days
Fintech First 7-Days Campaign Results
Current Pipeline after the first 10 days of the infrastructure running.
Client
Vice Versa
Service Provided
ICP Mapping + Offer Creation, Infrastructure Build, List Building
The Goal:
Build a lean, high-performing outbound infrastructure for Vice Versa, a performance growth agency with product-market fit; designed to validate messaging and generate qualified opportunities across three distinct ICPs: E-Commerce, Mobile Apps, and Fintech.
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The Challenge:
Vice Versa needed to expand into new verticals but lacked the outbound system to reach them at scale. The challenge was to build an infrastructure that balanced personalization with efficiency, enabled rapid testing across multiple personas, and delivered signal fast.
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The Result
Within 10 days of launch, all three ICP sequences generated positive replies and secured one qualified opportunity each, totaling $15,000 in pipeline. The system delivered early signal, validated segment resonance, and gave Vice Versa a foundation to scale outbound intelligently across high-potential verticals.
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