Deploying High-Volume Infrastructure
🧾 Case Study: EPRFireworks: $297K in Pipeline in 27 Days through Scalable Infrastructure + Authority-First Messaging
EPRFireworks, a company offering upgraded record management software for EMS and Fire departments, needed to break into a broad and complex market fast; targeting high-level decision-makers across a saturated and competitive space.
We built a system to do exactly that.
By tailoring content to the real challenges these organizations face: compliance inefficiencies, fragmented record systems, and communication breakdowns, the messaging struck a chord.
We also layered in title-based segmentation to reach under-targeted roles with high influence, unlocking new lanes of engagement.
The result: $297,500 in qualified pipeline generated in just 27 days.
Client
EPRFireworks
Service Provided
Infrastructure Build, ICP Mapping, Copywriting
The Goal:
Deploy a high-volume outbound system to penetrate the EMS and Fire services market, introduce a modernized records platform, and surface qualified pipeline fast, all while maintaining message control and domain health at scale.
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The Challenge:
The EMS and Fire market is broad but deeply segmented, with multiple decision-makers and inboxes saturated with generic software pitches. EPR needed a system that could scale across regions and roles while still feeling personal, credible, and built around real operational pain points, not just features.
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The Result
We launched a 120-account cold email infrastructure mapped by geography, title, and hierarchy - and generated $297,500+ in pipeline revenue within 27 days. The messaging resonated because it led with authority and addressed clear, job-specific pain points. The system delivered reach, relevance, and revenue, without sacrificing quality or reputation.
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